The People:
A significant amount of misery in the world exists due to the issues related to poor human health that germinate from excessive pollution in the air and water. The Foundation believes that if the people could be made aware of the quantitative impact of their habits and actions on the environmental pollution and its relationship with their well-being and health, they will change their behavior for good. This is especially true for India. The Foundation has developed a list of actions (a constantly evolving document) in preparation of launching awareness movement using the “low hanging fruits” in this regard. The dedicated people who work for the Foundation would each serve as one of the thousands of lights and illuminate people in their friendly ambit to bring about a universal change in habits and practices rather quickly. The progress then continues based on studies and analyses of ongoing efforts and lessons from other societies and economies and taking them to people through appropriate channels.
The Business:
There are hundreds of business models, mostly in developed economies at this time, that show that the notion that “environmentally improved products and services cause erosion of business profits” is rapidly becoming defunct and obsolete. Indeed, the TRIPLE BOTTOM LINE (Profit + Planet + People) business strategies formulated in the wake of financial and economic debacle of 2007 have shown that the nexus between pro-environment and pro-people strategies and business profits is a synergistic one that also yields long-term reputational dividends. The Foundation believes that a judicious transfer of the strategic intelligence embedded in these models; thoughtfully augmented by new, customized, innovative enviro-strategic models for businesses in India have the potential to change the business landscape in structural ways that would benefit consumers (through better health) and businesses (through higher profits) simultaneously and synergistically. According to one estimate, there is 800 trillion rupees capital opportunity in India for investing in environmentally improved products and services that could potentially yield lucrative profits hitherto unseen.